Shadow Banning Unmasked: Are Users Censored on Free Speech Networks?

Are users receiving shadow bans on free speech networks? Many platforms claim they don’t ban, block, or hide user content, but is this true?

Libertarian Apparel - Libertas Bella

Every platform, even those that promise free speech, participates in shadow banning. First, it is important to understand terms. User-created content is what you post on a platform.

Shadow banning is where you can post content, but it never reaches the potential audience. You may be able to see the content. Your close followers can see it, but the public cannot.

The content you post goes into moderation or is never seen by the intended audience. Many social media and video-sharing platforms claim they don’t do this, but tests show they do.

Damning Evidence That Even Free Speech Networks Shadow Ban Content

As private platforms, it is their right, yet, the practice is not ethical. This kind of moderation or curation is secret, selective, and un-discussed. That’s what makes it wrong.

It’s a talking point in significant elections, even part of the news narrative. The Twitter Papers show censorship and banning. When one political party criticizes it, another party says it is necessary.

Even President Donald Trump’s free speech platform Truth Social shadow bans content. As you’ll see, every platform practices this even if they say they don’t in their marketing.

Daming evidence that even free speech networks shadow-ban:

YouTube player
Drawk Kwast. Show Notes: Truth Social is Shadow Banning Content. Watch on YouTube or Rumble.

Drawk Kwast, technologist and author of the Secrets of the Alpha Male series, shows evidence that Trump’s Truth Social is banning content.

There are no free speech networks with moderators, including Reddit NSFW, and 4chan. Every moderator has an angle.

WARNING: Don't follow these links unless you are using a private browser. NSFW means "Not Safe for Work." These sites are full of people starving for attention.

Is Content Moderation the Same as Shadow Banning or Hiding Content?

We are not against moderation. A community must have standards. Anti-shadow banning is about stopping the practice of keeping users in the dark when it comes to what content gets syndicated.

The dreaded terms of service: (Truth Social Terms of Service)

Terms of Service from President Donald Trump's Truth Social Platform
A Screenshot from Truth Socials Terms of Service

Even in feeds here, our team delists and curates content. The big difference is this site doesn’t contain user-submitted links or content. Transparency is the key; this site isn’t profiting from user-generated content.

Two reasons why moderation is necessary:

  1. To reflect the views of site owners,
  2. To keep content advertiser-friendly,

All it takes is disclosing that “Not all content posted will be available on your feed due to content moderation policies.” Yet most won’t read terms of service or privacy policies anyway.

As a publisher, it is critical to have a backup plan for organic traffic. Don’t rely on search engines or social media platforms. Take control of your marketing if you want to reach customers.

Every free platform becomes pay-to-play. The controversy of “free speech” and censorship helps promote a platform. Platform users are there to be heard. Nobody wants to be silenced.

You Are the Product if the Social Media or Video Sharing Platform Is Free

Once users get on that platform, they can be monetized in the attention economy. Any platform that claims to be “free speech” must be called out when they fail to live up to that claim.

The attention economy is platforms using your content and engagement to sell advertising. More of your attention means higher advertising rates received.

Platforms promise that posting is a great way to attract customers to your business. Yet the truth is social media and video sharing play on individuals’ fragile egos.

Especially small businesses believe they will reach customers on these platforms. Will they be the next viral video or million-dollar creator? Not likely.

Publishers Beware, Big Technology Social Media Is Not Your Friend

Hype? It is a siren song to entice small businesses into using social and video platforms. You don’t own access to your followers. Typical users of these platforms are not your customers.

Who would use a platform designed to sell advertising on user-generated content? Social media and video-sharing platforms have two types of users.

  1. Typical users are there for entertainment. They are bored and without much direction. These users seek dopamine hits, not solutions.
  2. The rest are small businesses trying to gain attention. Not advertising on the platform, but seeking to get something for free. They see social media and video sharing as marketing.

Platforms cultivate content to keep those visitors on the platform. To farm attention. You’re a guest on these platforms, and as a marketing strategy, expect to be shadow banned at some point.

The more a channel promises not to ban, the more likely it will ghost your content with a shadow ban. As a creator, you must know this is possible and act accordingly.

Libertarian Apparel - Libertas Bella

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *